Buzzed Driving is Drunk Driving

Traditional drunk driving campaigns center on the catastrophic outcome of car crashes, but this approach has proven ineffective as people often think "it won't happen to me". Instead, we shifted focus to the financial cost of exceeding the limit, which is much higher than most people realize. To bring our message to life, we collaborated with director Ian Mckensie.

Uber Partnership - "A Saturday evening without Uber"

Uber is a great way to keep drunk drivers off the road. It's also cheap compared to the costs of driving drunk. By mimicking the familiar Uber receipt we can give people a shock and drive our point home.

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