Buzzed Driving is Drunk Driving

Traditional drunk driving campaigns often focus on catastrophic outcomes, but research showed this approach can be ineffective, as many people think, "It won’t happen to me." We shifted the focus to the financial consequences of buzzed driving, which are often far greater than most realize. By highlighting these real-world costs, we aimed to emphasize the seriousness of exceeding the limit.

Developing the below from concept through production, I collaborated with director Ian McKenzie on set to bring the message to life.

Uber Partnership - "A Saturday evening without Uber"

Uber is a great way to keep drunk drivers off the road. It's also cheap compared to the costs of driving drunk. By mimicking the familiar Uber receipt we can give people a shock and drive our point home.

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