Chase Digital Technology
Chase has great technology, but research showed many found it intimidating to use. We tapped into that insight and developed a campaign comparing learning Chase’s digital tools to mastering complex skills.
Developing the campaign from concept through production, I worked closely with director Brian Beletic on set to shoot four hero films and accompanying branded content videos.
Partner: Malaika Danovitz ECD: Ahmer Kalam Director: Brian Beletic
Branded Content - “Chase Presents”
A series of branded content videos accompanied the hero films. Captured alongside the main shoot, the videos offer a deeper look at what it takes for these athletes and artists to be the best at what they do and how Chase technology supports their busy lives.
Paid Social (Reels) - promoting “Chase Presents”
Landing Page
Display
The display ads directed viewers to Chase.com/HowYouBank, where they could access a collection of tutorial videos featuring Serena Williams, The Rockettes, and Tim Morehouse showing how to use different Chase technologies.
Influencer Content
To promote the campaign, we utilized the social media accounts of Serena Williams,
The Rockettes, Tim Morehouse, and Nick Cannon.
A Few One-Offs
Chase Freedom - Credit cards are like video games. You run around collecting points
Partner: Malaika Danovitz. ECD’s: Ahmer Kalam, Albert Kelly
Regional Super Bowl Commercial
Chase was growing in the Jacksonville, FL area by building from scratch, unlike their usual method of buying existing banks. To gain community support, we launched a Superbowl ad to introduce themselves. This became the standard for future market expansions.
Partner: Malaika Danovitz ECD’s: Ahmer Kalam, Albert Kelly