SunTrust Park
When SunTrust secured the naming rights for the Atlanta Braves' new stadium, we were tasked with creating a film that did two things: showcased the park and reinforced the brand’s message, "Confidence starts here."
Developing the campaign from concept through production, I worked closely with director Fredrik Bond on set to capture both the beauty of the stadium and the financial empowerment that defines SunTrust.
Partner: Rachel Reno ECD: Tyler DeAngelo Director: Fredrik Bond
Digital Experience - onUp.com
We created onUp.com to bring SunTrust’s promise, “Confidence starts here,” to life. The site is a hub for financial wisdom, packed with shareable content and a quiz to test your financial savviness. Launched alongside a high-impact Super Bowl ad, it quickly gained traction, with over 5 million participating.
Partners: Stuart Fink, Rachel Reno ECD’s: Craig Love, Shayne Millington
Book Design
To generate excitement for the onUp mission from within the company, I pitched and designed a book for all SunTrust employees.
Partner: Stuart Fink ECD’s: Craig Love, Shayne Millington
Look and Feel
To bring the look and feel to life, I collaborated with award-winning photographer Jake Chessum, leading the creative direction through pre-production and overseeing the shoot on set.
Partner: Rachel Birnbaum ECD’s: Craig Love, Shayne Millington Photographer: Jake Chessum
Case Study
Press
