Chase Digital Technology
Chase has great technology but people think it's too complicated to use. The below campaign aims to change this by comparing it to truly difficult skills. The integrated campaign consists of: online videos, broadcast, how-to videos, a revamped website, digital ads, social media posts, Instagram takeovers, print ads, outdoor ads, and in-branch promotions. The campaign was brought to life with the help of our director Brian Beletic and photographer Colin Erie.
OLV - “Chase Presents”
A series of long form videos accompanied the broadcast spots. The videos provide an in-depth look at what it takes for these athletes/artists to be the best at what they do and how Chase technology fits into their busy lifestyle.
Facebook/Instagram Stories - the online video series is promoted using stories
Landing Page
Display - The display ads directed viewers to Chase.com/HowYouBank, where they could access a collection of tutorial videos featuring Serena Williams, The Rockettes, and Tim Morehouse showing how to use different Chase technologies.
Animated
Static
Influencer Strategy - To promote the campaign, we utilized the social media presence of influencers Serena Williams, The Rockettes, Tim Morehouse, and Nick Cannon. They each took turns hosting Chase's Instagram account for a period of time.
A Few One-Offs
Chase Freedom TV / OLV - Credit cards are like video games. You run around collecting points
Regional Super Bowl Commercial - Chase was growing in the Jacksonville, FL area by building from scratch, unlike their usual method of buying existing banks. To gain community support, we launched a Superbowl ad to introduce themselves. This became the standard for future market expansions.