SunTrust Park
SunTrust Bank obtained naming rights for the Atlanta Braves' new stadium. The spot below celebrates the stadium and conveys the bank's mantra "Confidence starts here". The project was an opportunity to film with director, Fredrik Bond.
Partner: Rachel Reno Director: Fredrik Bond
Broadcast
onUp.com
We launched onUp.com to fulfill SunTrust's mantra, 'Confidence starts here,' featuring shareable content and a financial savviness quiz. Supported by a national Super Bowl ad, over 5 million people have participated. As lead art director, I was responsible for the campaign’s look and feel, including site design, social posts, online videos, billboards, banners, and in-branch posters. I collaborated with photographer Jake Chessum on all still photography.
Site Design - onUp.com
Book Design - To generate excitement for the onUp mission from within the company, I designed a book for all SunTrust employees. The copy was written by Stuart Fink.
In-Branch Posters - I worked in photographer Jake Chesum on all still photography
Case Study
Press