SunTrust Park

SunTrust Bank obtained naming rights for the Atlanta Braves' new stadium. The spot below celebrates the stadium and conveys the bank's mantra "Confidence starts here". The project was an opportunity to film with director, Fredrik Bond.

 

Partner: Rachel Reno Director: Fredrik Bond

Broadcast

 
 
 

onUp.com

We launched onUp.com to fulfill SunTrust's mantra, 'Confidence starts here,' featuring shareable content and a financial savviness quiz. Supported by a national Super Bowl ad, over 5 million people have participated. As lead art director, I was responsible for the campaign’s look and feel, including site design, social posts, online videos, billboards, banners, and in-branch posters. I collaborated with photographer Jake Chessum on all still photography.

 
 

Site Design - onUp.com

 
 
 
site explore_closer FINAL 3.jpg
 


 

Book Design - To generate excitement for the onUp mission from within the company, I designed a book for all SunTrust employees. The copy was written by Stuart Fink.

 
 
the cover.jpg
 
 
book layout hmmm woot.jpg
Book layouts hmmm.jpg
another.jpg
 

In-Branch Posters - I worked in photographer Jake Chesum on all still photography

 
Brand Posters 7.13.195.jpg
Brand Posters 7.13.194.jpg
Brand Posters 7.13.196.jpg
 
 

Case Study

 

Press